how To make Business Plan Outline

Business Plan Outline

1. Background to the business
This is a real business: it’s a wine/oenological laboratory. The company was founded in May 2006 but the 2 owners actually started it in 2004 as self-employed. Its main activity (87%) is to analyse local grapes used in the production of local (in the Biscay area) wines called txakolis and cider. They also provide consultancy on food safety and quality and training courses on food safety and quality systems (ISO 9001/2000). Now they’re considering expanding their business and investing in R+D projects and want to work on the strategic plan for the following three years (2012-2015)
2. Analysis of market, trends and opportunities
 trends relating to your business in your country/area
There’s a general feeling of the need for constant improvement in the processes and the quality of the final product in both the wine laboratories and the producers of txakoli. That’s the reason why they want to expand their business and invest in R+D
 your unique selling point/ nature of your product
Very local, so far mainly focused on oenological analysis of local wines (txakolis) and ciders in the region of Biscay in the Basque Country.
 PESTLE analysis
POLITICAL: there may be new legislation regarding the need for traceability in the field of food production and distribution. It would open a new business area for A-----N.
ECONOMIC: foreseen considerable growth in the production of txakoli due to the access to new soils through the conversion of land used for agriculture, livestock and forestry to land for wine uses; concentration of bodegas/wine cellars in order to be able to increase their investments on technology and marketing.
SOCIOLOGICAL: constant improvement in quality, taste, ...: new needs
TECHNOLOGICAL: technological improvement of the equipment in the wine laboratories
LEGAL: there’s an increased requirement for laboratories to be accredited according to the quality system ISO 17025 and for the whole production process to get a quality award.
ENVIRONMENTAL: greater importance of the Social (environmental) Responsibility of the companies.
 SWOT analysis

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