Business Plan for a Startup Company VRDA | HELSINKI Bettina Bergström Bachelor’s Thesis

Table of contents
1! Introduction ............................................................................................................................ 1!
1.1! Thesis objectives ............................................................................................................ 3!
1.2! Theoretical framework ................................................................................................. 3!
1.3! Definitions ...................................................................................................................... 5!
1.3.1! Business plan ...................................................................................................... 5!
1.3.2! Online reputation management ....................................................................... 5!
1.3.3! Social media ........................................................................................................ 5!
1.3.4! Social networks .................................................................................................. 6!
1.3.5! Online intelligence report ................................................................................. 6!
2! A Review of the Literature .................................................................................................... 7!
2.1! What are the perceived benefits of business planning for a new small business?8!
2.2! What are the general problems that business planning confronts? ....................... 9!
2.3! What are the problems that arise from studies conducted? ................................. 11!
2.4! What should future investigations of pre-venture planning take into account? 12!
3! Company Description ......................................................................................................... 14!
3.1! Market opportunity .................................................................................................... 14!
3.2! Team ............................................................................................................................. 15!
3.3! Strategic relationships ................................................................................................ 17!
3.4! The product and service ............................................................................................ 18!
3.5! Mission, vision and value statement ........................................................................ 20!
4! Industry Profile and Overview .......................................................................................... 22!
4.1! Industry background and overview ......................................................................... 22!
4.2! Significant trends ........................................................................................................ 23!
4.3! Industry analysis ......................................................................................................... 25!
4.4! Outlook for the future ............................................................................................... 27!
5! Market Analysis .................................................................................................................... 29!
5.1! Market segmentation and target market selection ................................................. 29!
5.2! Buyer behavior ............................................................................................................ 30!
5.3! Competitor analysis .................................................................................................... 32!
6! Marketing Plan ..................................................................................................................... 33!
6.1! Personal selling efforts ............................................................................................... 33!
6.2! Pricing .......................................................................................................................... 34!
7! Result Planning .................................................................................................................... 36!
7.1! Cash flow ..................................................................................................................... 36!
7.2! Financial resource planning ...................................................................................... 38!
8! Conclusions and Discussion .............................................................................................. 39!
8.1! Key findings ................................................................................................................ 39!
8.2! Personal learnings and self-development ............................................................... 40!
8.3! The future of VRDA | HELSINKI ....................................................................... 42!
References .................................................................................................................................. 43!
Attachments .............................................................................................................................. 47!
Attachment 1. Annotated Bibliography ........................................................................... 47!

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